{"id":295,"date":"2026-06-23T08:06:38","date_gmt":"2026-06-23T08:06:38","guid":{"rendered":"https:\/\/startupworks.ae\/blog\/?p=295"},"modified":"2026-06-23T08:13:47","modified_gmt":"2026-06-23T08:13:47","slug":"startup-works-brings-actor-asif-ali-as-brand-ambassador","status":"publish","type":"post","link":"https:\/\/startupworks.ae\/blog\/startup-works-brings-actor-asif-ali-as-brand-ambassador\/","title":{"rendered":"Startup Works brings\u00a0Indian Actor Asif Ali as Brand Ambassador and Unveils New Initiatives"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-large-font-size\">Background<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/startupworks.ae\" data-type=\"link\" data-id=\"startupworks.ae\">Startup Works, a UAE\u2011based platform that helps entrepreneurs and businesses with setup and support services<\/a>, held a press conference and signing ceremony at Aspin Commercial Tower on Sheikh Zayed Road in Dubai. During this event the company announced that Indian film actor Asif\u00a0Ali is now its official brand ambassador. The ceremony was attended by business leaders, media representatives and other stakeholders and marked a major milestone for both Startup Works and its parent company, Emirates First Group.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Asif&nbsp;Ali\u2019s Role<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the ceremony, Asif&nbsp;Ali formally signed on as brand ambassador for Startup Works. The partnership is aimed at encouraging the next generation of founders, business owners and professionals across the region. Speaking to the media, Asif&nbsp;Ali said he was excited about the collaboration and highlighted the importance of entrepreneurship in creating opportunities for people from diverse backgrounds. He noted that he wants to support initiatives that empower aspiring business owners and entrepreneurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">New \u201cMy&nbsp;Team\u201d Division<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Startup Works used the event to launch <strong>My&nbsp;Team<\/strong>, a new division designed to provide integrated support for entrepreneurs. My&nbsp;Team will offer services such as human\u2011resources support, finance and budgeting assistance, accounting, compliance, general business support and strategic consulting. The goal is to give small businesses and start\u2011ups a centralised support system so they don\u2019t have to coordinate with multiple service providers for their daily operations. Company representatives explained that My&nbsp;Team will expand Startup Works\u2019 services beyond business setup, helping clients with long\u2011term growth and management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Emirates First Rebranding and Anniversary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another highlight of the event was the unveiling of a new logo and corporate identity for <a href=\"https:\/\/efirst.ae\" target=\"_blank\" rel=\"noopener\">Emirates First<\/a> Group by Asif\u00a0Ali and entrepreneur Faisal\u00a0Malabar. According to company leaders, the updated branding signals Emirates First\u2019s evolution from a firm focused mainly on company formation to a wider ecosystem supporting start\u2011ups, small and medium\u2011sized enterprises, investors and growing businesses across the UAE. The new identity is intended to convey innovation, trust, business growth and the company\u2019s long\u2011term vision while retaining the values that have made Emirates First a recognized name in the business services sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event also marked the start of Emirates First\u2019s tenth\u2011anniversary celebrations. Over the past decade, the group has assisted more than <strong>35,000<\/strong> clients in establishing and expanding their ventures in the UAE. Founder and CEO Jamad&nbsp;Usman noted that the new branding reflects both the company\u2019s achievements and its forward\u2011looking goals. He emphasised that, through Startup Works, My&nbsp;Team and a growing ecosystem, Emirates First aims to deliver even more value to entrepreneurs in the UAE and beyond. Future plans will focus on entrepreneur education, business enablement and integrated support solutions to meet the evolving needs of modern businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Attendance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The signing ceremony was attended by Jamad&nbsp;Usman (founder and CEO of Emirates First Group), Sajeer (executive director), Hijab&nbsp;Abdulla (director of operations at Startup Works), Asif&nbsp;Ali (brand ambassador) and Faisal&nbsp;Malabar (businessman and philanthropist).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asif\u00a0Ali formally signed on as brand ambassador for Startup Works. The partnership is aimed at encouraging the next generation of founders, business owners and professionals across the region.<\/p>\n","protected":false},"author":1,"featured_media":296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,5,33],"tags":[83,82,10,8,84],"class_list":["post-295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-setup-company-dubai","category-business-setup-in-dubai","category-freezone-company-formation","tag-actor-asif-ali","tag-asif-ali","tag-business-setup-in-dubai","tag-dubai","tag-startupworks"],"_links":{"self":[{"href":"https:\/\/startupworks.ae\/blog\/wp-json\/wp\/v2\/posts\/295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startupworks.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startupworks.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startupworks.ae\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/startupworks.ae\/blog\/wp-json\/wp\/v2\/comments?post=295"}],"version-history":[{"count":1,"href":"https:\/\/startupworks.ae\/blog\/wp-json\/wp\/v2\/posts\/295\/revisions"}],"predecessor-version":[{"id":297,"href":"https:\/\/startupworks.ae\/blog\/wp-json\/wp\/v2\/posts\/295\/revisions\/297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startupworks.ae\/blog\/wp-json\/wp\/v2\/media\/296"}],"wp:attachment":[{"href":"https:\/\/startupworks.ae\/blog\/wp-json\/wp\/v2\/media?parent=295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startupworks.ae\/blog\/wp-json\/wp\/v2\/categories?post=295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startupworks.ae\/blog\/wp-json\/wp\/v2\/tags?post=295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}